Product Launch AV Requirements: From Door to Reveal

A draped plinth on a low stage in a darkened event venue, lit in magenta and purple with a white key light

A launch is designed around one moment, then the product arrives on a pallet and has to fit through a lift door. What to check on the route in, how a reveal is cued, and why lighting that flatters a presenter can misrepresent your product.

Exhibition Stand AV Requirements: Power, Sound, Screens

Blank LED video wall at the back of an empty exhibition stand in a darkened hall, lit in magenta and purple

Two documents decide what AV you can put on an exhibition stand: the eGuide and your show’s exhibitor manual. The 28 day deadlines for power and complex structures, the sound limit your show sets, and what changes the moment a screen hangs rather than stands.

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